Dienstag, 7. Dezember 2010

China Mobile's Trend in Development and Brand Positioning

After joined the WTO, China`s traditional industries and new industries are developing at a rapid pace, and the competition in the communications industry turns into the white-hot stage. The Right time to Put on, The Best charming women to Enjoy However, I always ask myself and the same lines the same words, how does CMCC develop in the future? and how can CMCC get rid of the short lifetime of the Chinese industry?

According to China's national conditions, since the implementation of birth control policy, children are unprecedentedly put on the highest position. The Best wedding dresses for Feast They have been changed into emperor from the little son. Go!! Coolest wedding dresses Are Launched As long as the kids want, no matter how hard the parents will meet their needs. When one family goes out, the children will always be entitled with the right for the lunch site, and however, they choose the McDonald`s or KFC. We could see that too often. Parents often ask children what they want, but why has no one to answer that he wants China Mobile? This is a question worth exploring.

In fact, it is not difficult to understand that if you want the development of enterprises, you must have the brand, and what is more important is the huge customer in the future. How can we train these children to become China Mobile's future loyal consumers? The answer are brand and experience. From this conclusion we can imagine that the future development trend of China Mobile is displaying and place of expeciencing the brand.

China's information industry is in a stage of rapid development. 3G licenses will soon release, and WTO's five-year period of infant industry protection will end soon. BUt the more important thing of 3G Age is experiential marketing,Communications Business Office should not only operate fee-based business and consultancy, but more product experience. one will think of going shopping when he is free, but no one will think about going to China Mobile Communications Business Office . Business halls are always waiting for customers all the time, and the customs come to pay the telephone charges or consult business, or to complaints and grievances. No consumer comes to business hall in the idea of playing, or hunting for new business to stimulate demands and consumption.

It's a wise choice for China Mobile to promote its fourth brand,which positions in children and teens,aiming at cultivating potential clients. When one brand impressed in children's heart, this will stay with the children for a lifetime. Children's psychological is in the process of growth and maturity which would affect the child`s future character, values and outlook on life. During this period, to strengthen the brand awareness will certainly bring a large number of customers for China Mobile in the furure. When these customers become pillar of society and main members, the value and profit they created for China Mobile will be incalculable.

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