Dienstag, 7. Dezember 2010

China Mobile's Trend in Development and Brand Positioning

After joined the WTO, China`s traditional industries and new industries are developing at a rapid pace, and the competition in the communications industry turns into the white-hot stage. The Right time to Put on, The Best charming women to Enjoy However, I always ask myself and the same lines the same words, how does CMCC develop in the future? and how can CMCC get rid of the short lifetime of the Chinese industry?

According to China's national conditions, since the implementation of birth control policy, children are unprecedentedly put on the highest position. The Best wedding dresses for Feast They have been changed into emperor from the little son. Go!! Coolest wedding dresses Are Launched As long as the kids want, no matter how hard the parents will meet their needs. When one family goes out, the children will always be entitled with the right for the lunch site, and however, they choose the McDonald`s or KFC. We could see that too often. Parents often ask children what they want, but why has no one to answer that he wants China Mobile? This is a question worth exploring.

In fact, it is not difficult to understand that if you want the development of enterprises, you must have the brand, and what is more important is the huge customer in the future. How can we train these children to become China Mobile's future loyal consumers? The answer are brand and experience. From this conclusion we can imagine that the future development trend of China Mobile is displaying and place of expeciencing the brand.

China's information industry is in a stage of rapid development. 3G licenses will soon release, and WTO's five-year period of infant industry protection will end soon. BUt the more important thing of 3G Age is experiential marketing,Communications Business Office should not only operate fee-based business and consultancy, but more product experience. one will think of going shopping when he is free, but no one will think about going to China Mobile Communications Business Office . Business halls are always waiting for customers all the time, and the customs come to pay the telephone charges or consult business, or to complaints and grievances. No consumer comes to business hall in the idea of playing, or hunting for new business to stimulate demands and consumption.

It's a wise choice for China Mobile to promote its fourth brand,which positions in children and teens,aiming at cultivating potential clients. When one brand impressed in children's heart, this will stay with the children for a lifetime. Children's psychological is in the process of growth and maturity which would affect the child`s future character, values and outlook on life. During this period, to strengthen the brand awareness will certainly bring a large number of customers for China Mobile in the furure. When these customers become pillar of society and main members, the value and profit they created for China Mobile will be incalculable.

Microblogging Promotes the Value of SNS

SNS, full name social networking service, specifically refers to the internet applicable service designed to help people build social networks. All Saints' Day Ideas â€[ Gifts, Activities, and wedding dresses It also refers to popular and mature information carriers existed, such as SMS messaging service. Another common explanation of SNS: Social Network Site, ie the "social Web" or "social net." at Any Time: Mastering kobe bryant

When ordinary people can have computing and communications resources which may compare to the web server by installing the SNS software, what will those Internet companies investing in a large number of servers do? What are their advantages? Will there be more new Internet companies, whose front end and background might not be present Google, EBAY or Sina model? Even the 3 million strong server clusters of which the operator like Shanda games is proud is the core competitiveness? When the machine in a cartoon's home can play his work through the SNS video device, does he need to go to manage a website? Probably a housewife does not know Html programming, doed not know the word site, but she can only use the SNS cookbook publishing program and a PC in the kitchen to help millions of people master her craft, and her stances on the stove is quite clear. Hot Exhibition - ed hardy clothes Modern What are you thinking at that time? In today's Internet now, we as the clients are like a dummy, do some slavery things only through the server, look at other people's sites, play other people's games, send emails, in addition to these, we have no freedom.

Now is the time to start a revolution! Central task of the revolution: how to let more than 10 million computers play their own roles, let users create and control their own information, without the company's servers manipulating us. Individual power is weak, the birth of the Internet makes syntaxis of individuals' and strange forces in a short time possible, while SNS makes the possibility become a reality. The ultimate significance of SNS is to integrate the scattered individuals in the Internet orderly and organicly, just like the silk thread strung pearls. The key is to make the pearls find the pearls and the fish balls find the fish balls. If an SNS always let the fishball fall into the pearl base, or vice versa, it is definitely a disaster.

To let the same type of individuals associate perfectly is the core application of SNS. Now almost all of the SNS take the webgame as the core applications for getting users together, which is obviously a departure from the basic value of SNS. SNS takes human relations as a basis. The user inevitably have the behaviour characteristics of participation, communication and sharing. This kind of behaviour spends a lot of time. Therefore, the core applications of SNS should invovle two basic characteristics of simple operation and high frequency property of participation. Internet application which now can meet the two characteristics is only the microblog.

Living the life from the days into the scripts is the inevitable result of the information age and the rapid urbanization, which is also the reason why microblog is highly regarded. Significance of microblog for the individual is not confiding but listening. Individuals will be more concerned about the content published by the objects followed, and associate by responses. This series of acts like release, attention, following, recovery, re-release form a virtuous communication cycle. Each man and followed object form a small circle, a number of which link together to form a SNS Network. Microblog makes SNS more valuable. Microblog can not be said to be the only core application of SNS, but the success of microblog definitely can promote the success of SNS, which is of course only the success on applications. From the time used, the mobile terminal has more potential than a computer to become the main platform of SNS. The successful commercial application must tie the other twin brother SMS. Microblog and text message are born to make a pair. Break down the boundaries between the two means not only to create a new network application, but to create a new business model. The key is how to merge the interests of the enterprise, microblog and the user into a harmonious business system.

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