Most of luxurious brands will cooperate with some projects or activities, in order to establish a sustainable image. Create key words of its own brand, its corporate icon and its honourable image. Consumers prefer to spend expensive price to both purchase the quality product and the brand`s image to consumers. The image can bring consumers the admiring sight from other people and personal proud sense & satisfaction. Such image is the so-called [Brand awareness".Fashion of charming women

In fact, [favorite" itself has its performance price ration. Some Details to Conserve Your wedding dresses Generally, favorite is a concern for the high prices of luxuries. However,the R & D behind,the quality management,the promotion strategy,the distribution network and the quality of customers are also very important. The Swiss timepiece brand Omega, the global sales champion, adopts very effective and outstanding planning strategies to build its brand [favorite".Lately Beyoncé Knowles was Criticized for Wearing fashion boots

Follow the Glorious Moment

Since 1932 Omega has been the official timing tools of Olympic Games. When billions of global viewers in front of the television witness the top athletes to create the world record continuously, they see the Omega sign.

In July 20th 1969, Omega became the first and also the only watch brand landing the moon. In addition to creating history, Omega`s watch – making technology also won universal recognize. The concept of Omega representing the superior watch – making technology enjoys popular support. In 26th, June this year, Omega took part in the maiden flight of the first aircraft which is entirely supported by solar energy.

Sponsor the top Golf events

Except the Olympic Games, Omega is also a 冠名sponsor for the World Golf Championships held in Guanlan Lake, China. It also sponsors the European Masters Golf events every year. It is obvious that Omega expects to cultivate an image of participating senior sports through sponsoring world golf events. As widely famous players, such as Ernie Els and Tiger Woods win prizes wearing Omega watches, it is the very moment that Omega succeeds.

Invest in research and development, and perfect itself continually

The technological level of watch once landed on moon is absolutely irrefutable. Good reputation is also inseparable from high quality. And Omega is always in persistent prusuit of its quality. The master of watchmaker, George Daniels, co-developed the coaxial escapement ten years ago, which making a breakthrough for the modern watchmaking technology.

Star spokesman to get close to the customers

Virtually, it is Cindy Crawford. who served as Global Ambassador since 1995 that for the first time makes Omega become the market leader. With her, Omega Constellation series had an immediate hit, and quickly opened up a huge market of female watch. Since 1995, Omega has appeared on the wrist of James Bond in the series movies of 007. Of course, Omega appointed a lot of top players as image ambassador, including Ellen MacArthur, Michelle Wie, Garcia, Michael Phelps and Michael Schumacher. Among the celebrities in Hollywood, the most familar ones should be the Nicon Kidman, George Clooney and Zhang Ziyi of this year.