The development history of Suning Appliances, itself is full of legends, it is recorded classic case in intra-industry textbook. What has contributed to its success from a nameless firm to a well known company one is a competition 11 years ago with "dinghy against the eight fleets". The marshal of this battle is Zhang Jindong, at that time he was nearly thirty years old.The eight fleet means the big electrical agencies. This modern commerical battle was widely spread, and it became a classical case in high school marketing books. We can`t help bursting into cheers and applauds even we mention it again today.Why Girls all Prefer money saving ? God Knows!

In 1993 turn of summer, it was very hot for the normal people, while at this time a unprecedent cruel bloody commercial battle would be on. Let's Buy Most Beauteous money saving for Our Dear Mommy As to the scene at that time, JindongZhang still vivid in his mind: "Suddenly the eight shopping malls launched attack at the agent conference of Sanyo air conditioning held in the double gate hotel. The Trend Bible to summer fashion Alternatives" Suning as host has invited many dealers including eight major shopping malls and these dealers have a good relationship with JindongZhang. When it was Zhang Jindong's turn to give a speech, at this moment, eight stores' managers stood up together and exited collectively. When JindongZhang faced this unexpected situation, he steady calm dealt with the awkward atmosphere and his speech did not stop any time.

In fact, the conflict between state-owned malls and private business enterprises had produced years ago. In 1991, after set up only one year, Suning Appliance initiated a new mode for producers cooperation, which had not been used by other traders. They first infiltrated commercial capital to the supplier, they initated the new pattern that is the agency sent money to producter in low season, which got a great support from the producters. At that time, people`s thirties to air conditioners were broken forth just like at one night, and the continuous high temperature in Nanjing, almost agents would sell out what they had.

When shorting of productions, the advantage of Suning began to show: factories sent continuous productions to inventories of Suning, and, the price of Suning`s air conditioners were always lower than big malls. The state-owned stores what accustomed to planned economic system to make money many years step by step could not stand such provocation, so eight stores forced out Suning together. Actually the battle which looks like a distinct between strong and weak had decided the winner, depending on the whole goods supply of the producers, Suning finally beat the "eight fleets". At that time, Suning's sales volume reached 300,000,000, up 182 percent over the last year and won the laurel of the national largest air conditioner dealers. From then on, the status of Suning in Nanjing couldn't be shaken.