Beauty is a kind of attitude and it has no secret. There is no ugly woman in the world, but women who don't care or don't believe their charm. The name of Esty Lauder is frequently seen on fashion magazines. Her business has the overwhelming power among the business world and her name has been worshipped as a motto by women from all around the world.Really?! Mary-Kate Olsen Wear summer fashion in Party!
Esty Menzal was born into a family of Hungarian-Jewish immigrants in the Queen area of New York. To View the Most Expensive michael jackson in April She is the ninth children in her family and her father runs a hardware store. You Know What? money saving tips Keep to be Popular in the Season of Autumn Alice's uncle is a pharmacist, who liked to prepare a variety of chemical preparation daily in the lab. In the last 30s century, Esstes got a cream fomulation from her uncle, and then she produced according to the fomulation and sold to those female customers in beauty salons in Manhattan, New York.
In 1946, Estee Lauder and her husband Joseph Lauder set up her own company-Estée Lander with 50 thousands dollars. At first, the company only sold four kinds of the products: clean oil, face cream, skin lotion and all effective emollient essence. The first two years, their business was not large, In 1948, Mrs. Lauder relies on her excellent eloquence, persuaded the New York`s famous department store" SAKS The Fifth Avenue" to allow her to open the exclusive counter. From then on,Estee Lauder became more and more famous.
In 1953, Estee Lauder launched the "Youth Dew". This is a fragrance bath oil, you can use as perfume too. After Lising "Youth Dew" got a great success, breaking the domination of French perfume, making high-grade perfume is not a luxury for a few ladies any longer. Since then, the Estee Lauder perfume has been popular in the fashion world. For example its BEAUTIFUL perfume whose advertising always use the bride as main character.
Actually, the best-known remark by Mrs Lauder: "Sales promotion consists of each working day in my life." Now only did she have cute sense of the trend of fashion, but she was also good at marketing in the world of business. She had two creations on the cosmetics market: First, try loading distributed packets free of charge, because she believed "good products will speak for themselves"; The other is the customers buy the cosmetics, they can get the same brand of gifts for free". Up to today, these ideas are the classical means for promoting cosmetics.
In the last 60"s century, Estee Lauder started aggressively expanding the international market, and entered the UK, Canada, Australia, France,Germany and Japan. Shoppes of Estee Lauder are mostly located at department stores of top grade, such as Harrods in London, Lafayette in Paris, etc. The more fashionable and dearer places, the more satisfied Mrs Lauder feels.
Today,there are still 4 family members in the top management. In April 2004, the 97 – year - old Mrs. Lauder died in her house in Manhattan, who founded the Estee Lauder. Mrs Lauder was evaluated by Times in 1998 as one of the most 20 influential business genius in 20th century and she is the only female of them.
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